About the Job

General Information

City: Guangzhou

Contract Entity: Danone Food & Beverages Co., Ltd.Guangzhou branch

Working Time: Full-time

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Anson XING | Anson.XING@danone.com

Job Description & Responsbilities


-          Lead cross functional project teams to ensure NPD projects are executed excellent

-          Explore new commercial opportunity, build brand innovation/renovation strategy & pipeline

-          Apply understanding of consumers, competitors, external ecosystem to adapt the innovation projects and followed activation plans

-          Identify business opportunity by leveraging internal & external resources and propose action plans

-          Translate the brand strategy and initiative into a creative idea, land to activation platforms

-          Monitor & control marketing budget of the programs under his/her control

        -         Work independently with external agencies/vendors & internal business counterparts


-          Familiar with brand development process, NPD project management and IMC planning & execution. fully involved in at least 1 NPD whole cycle experience if preferred.

-          Owned consumer engagement/BTL activities or end-to-end brand marketing experience to initiate and lead brand activation projects independently.

-          Good business data analysis skill, familiar with Nielsen & Kantar, U&A reports.