City: Guangzhou
Contract Entity: Danone Food & Beverages Co., Ltd.Guangzhou branch
Working Time: Full-time
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Anson XING | Anson.XING@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
- Lead cross functional project teams to ensure NPD projects are executed excellent - Explore new commercial opportunity, build brand innovation/renovation strategy & pipeline - Apply understanding of consumers, competitors, external ecosystem to adapt the innovation projects and followed activation plans - Identify business opportunity by leveraging internal & external resources and propose action plans - Translate the brand strategy and initiative into a creative idea, land to activation platforms - Monitor & control marketing budget of the programs under his/her control
Qualifications:
- Familiar with brand development process, NPD project management and IMC planning & execution. fully involved in at least 1 NPD whole cycle experience if preferred. - Owned consumer engagement/BTL activities or end-to-end brand marketing experience to initiate and lead brand activation projects independently. - Good business data analysis skill, familiar with Nielsen & Kantar, U&A reports.