About the Job

General Information

City: Shanghai

Contract Entity: (ELN CN) Nutricia Early Life Nutrition (Shanghai) Co., Ltd. 纽迪希亚生命早期营养品管理(上海)有限公司

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: Yes

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities


1.       Support to build clear Brand strategy, monitoring on brand performance and coordinate with media/innovation team closely.

2.    NPD Launch: Plan on product positioning, pricing, business target. Lead on launch projects, which including overall business strategy and execution.

3.    Brand activation: Plan on budget, brand campaign and implementation of brand activation.



1. Bachelor degree or above

2. 4 years and above market related work experience(FMCG)

3. Excellent knowledge and skills in brand building and NPD launch.

4. Understanding of Health Market is preferred

5. Cross-functional collaboration and project management

6. Fluent in Chinese and English