City: Shanghai
Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Craig LIN | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
Sharpen brand position and POD for different ranges, articulate each portfolio well • Demonstrated track record in building marketing campaign experience in FMCG as well as developing compelling communication message for different portfolio • Well understanding of digital environment including paid media, social media & new emerging APPs • Well understanding channel activity & requirement is preferred; • Well understanding of cross function cooperation e.g. with sales channel • Experience in health aging or nutrition category is a plus
Qualifications:
5+ yrs Brand marketing experience (if really excellent talent, could be 4 years) Hard skill • Fluent in Chinese & English Soft skill • Passion for consumers and understanding trends and insights • Strong communication and interpersonal skills • Great analytical skills and data-backed decision making • Drive and autonomy: you drive for results • Having high growth agility and potential to grow to more senior level in a near future.