About the Job

General Information

City: Shanghai

Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: Yes

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities

Responsbilities:

Media Annual Strategy Setting

 

·       Basing on the channel marketing strategy and direction given by channel brand owners, leading media buy agency and other stakeholders to drive business and brand building result through appropriate media mix and placement.

·       Develop dc media model in channel ecosystems. Establish knowledge & understanding on different media tools

·       Drive EC SMKT key bets like NU and deliver qualified result from media side

Data Analysis and Consumer Insights

·       Analyze EC shopper and traffic data and propose action for improvement

·       Seek for growth opportunities for channel from consumer insight dive

Establish in-house knowledge capability in utilizing channel ecosystem media and data assets

ANP & vendor management

·       Follow finance process for media budget management.

·       Manage relevant vendors to ensure execution quality and efficiency

Team Management

·       Consistently lead & empower EC media team to perform

Qualifications:

  • Strong knowledge of digital/e-commerce media buy
  • Strong business sense and consumer understanding

Solid project management skill

  • Quick Learning capability and strong sense of responsibility.
  • Related Working experience is a plus.