City: Shanghai
Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.
Working Time: Full-time
Job Family: Sales
Seniority: Experienced professionals
People Management Experience: No
Recruiter: yifan Li | Yifan.LI@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
1.Lead and accelerate Aptamil NU growth • Co work with brand/TM/sales team on integrated marketing plan • Lead platform activation plan & IP PK • Market & Brand Analysis incl.ISV report & core line user analysis • Craft annual investment plan 2. Good influencing skill to co-work with cross function teams • Good influencing and communication skill in collaboration with MKT/sales/team-members, etc • Be willing to lead cross function partners to deliver win-win result Good communication skill to increase customer relationship 3.3rd party Management ISV/creative agency
Qualifications:
Functional: • Must have: ALI/JD IP/Campaign assessment & consolidation & bidding experience. • Ability to implement customer activations in line with Category and Brand Strategies • Exploration spirit and strategic thinking ability. Good teamwork capability Education and Experience • At least 4-5 years of successful Brand Flagship store ec mkt experience or brand mkt experience. • Consumer goods especially in baby food category knowledge is preferred Specific Knowledge • Brand or Store management • Understand digital marketing • EC business knowledge • Good business sense and negotiation skill • Data analysis skill • Independent decision-making, organizational, planning, and problem-solving skills General skills • Strong Communication Skill, both internal and external Good Computer Skill, Especially on Microsoft Office