About the Job

General Information

City: Shanghai

Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Doris XIE | Doris.xie@external.danone.com

Job Description & Responsbilities


l  Proactively work with Sales/SMKT teams, understand business model of each channel

l  Work Closely with Cross Function Team to ensure information updated (brand/channel campaign/activity/project plan, latest communication message, science/parenting knowledge).

l  Own livestream activity calendar, offer setting, KPI setting & tracking and be responsible for ROI.

l  Seek opportunity for all store livestream on consumer recruitment & maintenance, sales healthy growth, organic traffic & paid traffic efficient growth.

l  Track daily KPI/ROI, find business insight and provide solid solution.

l  Generate and optimize store livestream content on both selling & parenting perspective, include always-on livestream scripts, decoration & design, special activities (co-brand, HCP/dietician, BOSS…)

l  Consistently seek new opportunity for content quality & quantity development.

l  Own team budget management and process.


Ø Education and Experience

              At least Bachelor’s degree


Ø Specific Knowledge

             Logical and systematic thinking with strong analytic power and data sensitivity

             Comprehensive knowledge of EC livestream industry with independent viewpoint


Ø General skills

           Proficient in excel/ppt/word

             Fluent in both reading and writing English