About the Job

General Information

City: Shanghai

Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities


1. Strategy 

Clear understanding and insight for related brand business strategy. 

Work on whole EC marketing portfolio: market insight, consumer segmentation, product position, marketing matrix, indicator dashboard and cross team alignment.

2.Business Optimization

Based on biz target and strategy, monthly/bi-weekly track brand & competitor status, report to key stakeholders, generate biz insight and working plan, lead cross function for result

3. EC Activation

Consumer Journey Management: Incl. but not limited to

- online product marketing: co-create with marketing team regarding product message set up/convertion/optimization in all touchpoints

- consumer activation: watch out consumer needs and innitiate engagements to drive conv


First class education

Strong logical and structure thinking ablity

Clear capacity of self expression

Big FMCG or data agency or internet enterprise, marketing or EC sales,MT is prefered