About the Job

General Information

City: Shanghai

Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: No

Recruiter: Yifan LI | Yifan.LI@danone.com

Job Description & Responsbilities

Responsbilities:

1. Strategy 

Clear understanding and insight for related brand business strategy. 

Work on whole EC marketing portfolio: market insight, consumer segmentation, product position, marketing matrix, indicator dashboard and cross team alignment.

2.Business Optimization

Based on biz target and strategy, monthly/bi-weekly track brand & competitor status, report to key stakeholders, generate biz insight and working plan, lead cross function for result

3. EC Activation

Consumer Journey Management: Incl. but not limited to

- online product marketing: co-create with marketing team regarding product message set up/convertion/optimization in all touchpoints

- consumer activation: watch out consumer needs and innitiate engagements to drive conv

Qualifications:

First class education

Strong logical and structure thinking ablity

Clear capacity of self expression

Big FMCG or data agency or internet enterprise, marketing or EC sales,MT is prefered