City: Shanghai
Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: No
Recruiter: Craig LIN | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
Key scope: lead Ganmai brand activation and brand experience: a. Develop brand communication and activation strategy to lead in-channel communication and CRM. b. Lead brand level communication, brand campaign c. Generate an efficient media model of Healthy Aging group. Develop media plan and monitor media investment d. In charge of brand always-on communication e. Key battle tracking (f. lead innovation and renovation projects)
Qualifications:
Strategic mindset with strong executional abilities - Digital savvy with up-to-date knowledge of experience of Chinese consumer digital marketing - Passion for healthy aging category and nutrition industry - A good balance of aesthetics and business acumen - Strong communication skills - Working experience in research agency or digital marketing agency is preferred