About the Job

General Information

City: Shanghai

Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.

Working Time: Full-time

Job Family: MKTG

Seniority: Experienced professionals

People Management Experience: Yes

Recruiter: Craig Lin | Craig.LIN@danone.com

Job Description & Responsbilities


1.       Drive Essensis CL growth

a)         Be responsible for business performance of ESS CL range

b)        Develop overall demand generation strategy for the range & execute with excellence

c)         Track & analyze business performance & drive action plans for success

2.       Be responsible for 360 marketing communication

a)       Lead success launch of CL range

b)      Plan brand marketing calendar

c)       Lead 360 activation and Always-on marketing activities (seeding, SEO, SEM)

In charge of product superiority communications based on market & consumer trend

3.       Investment management

Strategize & manage overall budget behind Essensis CL across different platforms to deliver business ambition


Functional Competencies

1.           Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.)

2.           Preferably from a relatively big scale brand with marketing budget

3.           Branding knowledge & experience

4.           Business acumen with strong analytical skills & entrepreneurship

5.           Learning agility & sense to quickly catch up market new knowledge



1.           Business & Budget Ownership

2.           Agency management


             Education and Experience

             Bachelor’s degree or above

             5-6 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty 


             Specific Knowledge


             Media environment & trend

             Influencer management /PR

             Good business acumen with strong analytical skills and ownership

             Number sensitive, new business model sensitive

             Experience in new eCommerce business ecosystem a plus


             General skills

             Good spoken & written in English and Mandarin

             Good skill in MS office, excel, PPT, word…

             Good communication & interpersonal skill

             Ability to work under pressure and dealing with ambiguity