City: Shanghai
Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.
Working Time: Full-time
Job Family: MKTG
Seniority: Experienced professionals
People Management Experience: Yes
Recruiter: Craig Lin | Craig.LIN@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
1. Drive Essensis CL growth a) Be responsible for business performance of ESS CL range b) Develop overall demand generation strategy for the range & execute with excellence c) Track & analyze business performance & drive action plans for success 2. Be responsible for 360 marketing communication a) Lead success launch of CL range b) Plan brand marketing calendar c) Lead 360 activation and Always-on marketing activities (seeding, SEO, SEM) In charge of product superiority communications based on market & consumer trend 3. Investment management Strategize & manage overall budget behind Essensis CL across different platforms to deliver business ambition
Qualifications:
Functional Competencies 1. Solid experience of all-rounded marketing communication ( branding, media, seeding, social activation, design, etc.) 2. Preferably from a relatively big scale brand with marketing budget 3. Branding knowledge & experience 4. Business acumen with strong analytical skills & entrepreneurship 5. Learning agility & sense to quickly catch up market new knowledge Leadership： 1. Business & Budget Ownership 2. Agency management Experience • Education and Experience • Bachelor’s degree or above • 5-6 years of solid background in brand marketing, product marketing in IMF/FMCG/Beauty • Specific Knowledge • Media environment & trend • Influencer management /PR • Good business acumen with strong analytical skills and ownership • Number sensitive, new business model sensitive • Experience in new eCommerce business ecosystem a plus • General skills • Good spoken & written in English and Mandarin • Good skill in MS office, excel, PPT, word… • Good communication & interpersonal skill • Ability to work under pressure and dealing with ambiguity