About the Job

General Information

City: Shanghai

Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.

Working Time: Full-time

Job Family: Sales

Seniority: Experienced professionals

People Management Experience: No

Recruiter: yifan Li | Yifan.LI@danone.com

Job Description & Responsbilities


1.Channel plan and execution management

l   Design customized channel plan and prepare by brand annual/quarterly/monthly promotion calendar

l   Develop and deploy efficiency and effective customer activation plans

Monitor execution of promotion activities and evaluate result

2.Trade communications and agency management

l   Lead for KV design and content plan on customized activities such as live-stream or social medial campaign (WeChat group or other digital tools)

l   Amplify brand message and knowledge to engage B & C side customers

Set up strong agency capability under limited resources

3.Project management and Model set up

l   Identifies business issues and devises and implements solutions through project management

Work out sustainable development model based on projects learning

4.A&P spending management

l   Manage the promotion budget and track the investment efficiency, ensuring most effective use of spend and attention to eliminating waste

Provide spending analysis report and ROI model


1.      Insight and knowledge of FMCG infant category in channel marketing or shopper marketing

2.      Solid understand on baby-store channel or EC ecosystem  

3.      Good communication skill with co-worker & customer & distributor

4.      Project management, especially on social digital project experience

5.      Data analysis capability

6.      Agency and distributor management experience

Proficiency in using Microsoft Office, especially in Power point



Bachelor’s degree, minimum 8 years working experience in FMCG company

Having experience in Trade Marketing or Shopper Marketing (Planning, branding)

Need to have external selling experience in previous roles

Sales Trainee background is preferred