City: Shanghai
Contract Entity: Nutricia Early Life Nutrition (Shanghai) Co., Ltd.
Working Time: Full-time
Job Family: Sales
Seniority: Experienced professionals
People Management Experience: No
Recruiter: yifan Li | Yifan.LI@danone.com
About the Job
Job Description & Responsbilities
Responsbilities:
1.Channel plan and execution management l Design customized channel plan and prepare by brand annual/quarterly/monthly promotion calendar l Develop and deploy efficiency and effective customer activation plans Monitor execution of promotion activities and evaluate result 2.Trade communications and agency management l Lead for KV design and content plan on customized activities such as live-stream or social medial campaign (WeChat group or other digital tools) l Amplify brand message and knowledge to engage B & C side customers Set up strong agency capability under limited resources 3.Project management and Model set up l Identifies business issues and devises and implements solutions through project management Work out sustainable development model based on projects learning 4.A&P spending management l Manage the promotion budget and track the investment efficiency, ensuring most effective use of spend and attention to eliminating waste Provide spending analysis report and ROI model
Qualifications:
1. Insight and knowledge of FMCG infant category in channel marketing or shopper marketing 2. Solid understand on baby-store channel or EC ecosystem 3. Good communication skill with co-worker & customer & distributor 4. Project management, especially on social digital project experience 5. Data analysis capability 6. Agency and distributor management experience Proficiency in using Microsoft Office, especially in Power point Qualification: Bachelor’s degree, minimum 8 years working experience in FMCG company Having experience in Trade Marketing or Shopper Marketing (Planning, branding) Need to have external selling experience in previous roles Sales Trainee background is preferred