城市: 广州
团队: 达能（中国）食品饮料有限公司广州分公司
工作时间: 全职
资历: 有经验的专业人士
管理经验: 否
招聘官: Anson XING | Anson.XING@danone.com
关于职位
岗位职责和要求
岗位职责:
- Lead cross functional project teams to ensure NPD projects are executed excellent - Explore new commercial opportunity, build brand innovation/renovation strategy & pipeline - Apply understanding of consumers, competitors, external ecosystem to adapt the innovation projects and followed activation plans - Identify business opportunity by leveraging internal & external resources and propose action plans - Translate the brand strategy and initiative into a creative idea, land to activation platforms - Monitor & control marketing budget of the programs under his/her control
岗位要求:
- Familiar with brand development process, NPD project management and IMC planning & execution. fully involved in at least 1 NPD whole cycle experience if preferred. - Owned consumer engagement/BTL activities or end-to-end brand marketing experience to initiate and lead brand activation projects independently. - Good business data analysis skill, familiar with Nielsen & Kantar, U&A reports.