关于职位

基本信息

城市: 上海

团队: 纽迪希亚生命早期营养品管理(上海)有限公司

工作时间: 全职

职能类别: MKTG

资历: 有经验的专业人士

管理经验:

招聘官: Craig Lin | Craig.LIN@danone.com

岗位职责和要求

岗位职责:

1.     Drive mkt share and BHT excellence

Identify consumer and business insights from research and data analysis

Initiate proposals to achieve brands KPIs

Prioritize key consumer engagements touchpoint

Support on track&review KPI performance of each owned project and give out optimization plans

2.     Activation Planning, Execution & Evaluation

Initiate campaign/activation brief

Lead multiple agency partners in activations ensure consistent and on-target deployment and KPI landing.

Brief, execute, monitor and improve multi-layered messages & assets (variety of contents - film, gif's, key visuals, articles, KOL/KOC cooperation content etc., variety of messages, personalized by tribes)

岗位要求:

Functional:

4+ yrs Brand marketing experience

 

Hard skills:

    Great analytical skills and data-backed decision making mindset

    A demonstrated track record in end to end scope in FMCG

    Hands-on integrated campaign & activation experience on digital environment including paid media, social media & new emerging APPs

 

Soft skills

    Communication skills

    Ownership and self-automated

    Embracive of changes

    Having high growth agility and potential to grow to more senior level in a near future

Leadership:

     Able to work under pressure and drive for sustainable performance

Can lead agencies with collaborative mindset

Others:

     Minimum university graduate

     4+ years of mkt experience, FMCG company, end to end preferred

     Marketing activation experience is a must

     Fluent in Chinese & English