关于职位

基本信息

城市: 上海

团队: 纽迪希亚生命早期营养品管理(上海)有限公司

工作时间: 全职

职能类别: Sales

资历: 有经验的专业人士

管理经验:

招聘官: Yifan LI | Yifan.LI@danone.com

岗位职责和要求

岗位职责:

1.       Media Strategy

Drive Ali media strategy, incl but not limited to media budget planning, consumer segementation, media tools selection.

He/She should propose and execute media plan based on business fact, optimize media result and gain new consumer.

Work with cross function to make strategy on air.

2.       Platform cooperation

Responsible for cooperation with Alimana, lead yearly working frame like JMP and brandzone, conduct meeting with platform.

3.       Daily Media Management

Closely work with Sales/Shopper/MKT team, manage media agency on daily media operation.

Plan, monitor and optimize Ali media.

4.       Ali Data Insight

Generate insights to optimize brand marketing/ec maketing portfolio based on Ali eco-system data facts, eg. Data Bank, DMPStrategy Center.

岗位要求:

FMCG Ali Media management experience is must.

Strong knowledge in media operation and data analysis. 

Sales experience is preferred.