关于职位

基本信息

城市: 上海

团队: (ELN CN) Nutricia Early Life Nutrition (Shanghai) Co., Ltd. 纽迪希亚生命早期营养品管理(上海)有限公司

工作时间: 全职

职能类别: HCN

资历: 有经验的专业人士

管理经验:

招聘官: Yifan LI | Yifan.LI@danone.com

岗位职责和要求

岗位职责:

To develop Aptamil portfolio professional communication strategy and execution plan according to the consumer decision journey to enhance product/brand credibility.

1. To understand business objective into portfolio/brand objective and design communication strategy to HCP.

2. Work closely with cross team to develop professional communications & execution plan to effectively communicate and endorse brand/product superiority through professional resource/assets to consumers.

3. To analyse market intelligence including competitors’ information and gain market and customer insight through relevant market research programs.

4. To guide the appointed advertising & event agency to come up with on-target and cost-effective execution plan, and monitor the delivery to ensure the achievement of brand objectives. 

5. Other project-based programs to support brand activation campaign with cross-team (brand, CDJ or channels) through professional assets.

 

 

岗位要求:

- Strong development in professional marketing area including HCP insight understanding, professional communication skills, professional engagement tools/programs planning

- Consumer insight understanding and interaction experience, such as Nutrition, OTC or medical device field

- Strong ownership in project management to well execution for all marketing related programs

 

Education:

• University graduate and above, medical, nutrition science or marketing is better

• 3-5 years professional marketing working experience, minimum of 2 years consumer education or engagement experience

• Experience in professional channel from nutritional, pharmaceutical or related industry

• MBA is preferred

 

Special Knowledge & skill: (i.e. key core competencies)

• Strong verbal and written communication skills in English and Mandarin language

• Creative and innovative way of thinking

• Passionate for excellent work, self-motivated and customer orientated

• Knowledge required: effective communication skill, presentation skills

• Key core competencies: strong analytical skills, project management skills, brand management skills