关于职位

基本信息

城市: 上海

团队: 纽迪希亚生命早期营养品管理(上海)有限公司

工作时间: 全职

职能类别: Sales

资历: 有经验的专业人士

管理经验:

招聘官: Yifan LI | Yifan.LI@danone.com

岗位职责和要求

岗位职责:

1. Strategy 

Clear understanding and insight for related brand business strategy. 

Work on whole EC marketing portfolio: market insight, consumer segmentation, product position, marketing matrix, indicator dashboard and cross team alignment.

2.Business Optimization

Based on biz target and strategy, monthly/bi-weekly track brand & competitor status, report to key stakeholders, generate biz insight and working plan, lead cross function for result

3. EC Activation

Consumer Journey Management: Incl. but not limited to

- online product marketing: co-create with marketing team regarding product message set up/convertion/optimization in all touchpoints

- consumer activation: watch out consumer needs and innitiate engagements to drive conv

岗位要求:

First class education

Strong logical and structure thinking ablity

Clear capacity of self expression

Big FMCG or data agency or internet enterprise, marketing or EC sales,MT is prefered