关于职位

基本信息

城市: 上海

团队: 纽迪希亚生命早期营养品管理(上海)有限公司

工作时间: 全职

职能类别: MKTG

资历: 有经验的专业人士

管理经验:

招聘官: Craig LIN | Craig.LIN@danone.com

岗位职责和要求

岗位职责:

Key scope: lead Ganmai brand activation and brand experience:

a. Develop brand communication and activation strategy to lead in-channel communication and CRM.

b. Lead brand level communication, brand campaign

c. Generate an efficient media model of Healthy Aging group. Develop media plan and monitor media investment

d. In charge of brand always-on communication

e. Key battle tracking

(f. lead innovation and renovation projects)

岗位要求:

Strategic mindset with strong executional abilities

-          Digital savvy with up-to-date knowledge of experience of Chinese consumer digital marketing

-          Passion for healthy aging category and nutrition industry

-          A good balance of aesthetics and business acumen  

-          Strong communication skills

-          Working experience in research agency or digital marketing agency is preferred