城市: 上海
团队: 纽迪希亚生命早期营养品管理（上海）有限公司
工作时间: 全职
职能类别: MKTG
资历: 有经验的专业人士
管理经验: 是
招聘官: Craig LIN | Craig.LIN@danone.com
关于职位
岗位职责和要求
岗位职责:
1. Identify key touchpoints to maximize the media effectiveness and drive media efficiency in line with the brand and business plan 1）Working on the Media Strategy and Planning for Nutrilon brands 2）Support Marketing team to maximize total touchpoint mix 2. Identify and explore potential strategic partnerships with key media platforms that cater to Chinese mothers 1）Define long- and short-term opportunities on the market 2） Lead test and learn initiatives with new platforms to stay in the bleeding edge 3. Plan and activate independent media projects. 1）Responsible for managing priorities and resources between media agencies and marketing teams 2）Responsible for the relationship and accountable for the agency’s performance 4. Manage media execution and monitor relevant KPI’s Supervise development, execution and evaluation of tactical plans across all touchpoints
岗位要求:
1. 8 -10 years of experience in the marketing field (Media Manager, Digital Marketing Manager with excellent command of media and digital, Marketing Communication Manager) or in a media agency as a planning director, strategic planner 2. Fluency in English and Mandarin 3. Extensive experience with communication strategy development and concrete execution of multi touchpoint solutions. 4. Ability to quickly adapt plans to address emerging trends and competitive threats 5. Experience with external partners management (agencies, partnership, negotiation and sourcing)